Hey, I’m Sara!

Headshot of Sara Beyer

I’m a recent graduate of Quinnipiac University with a degree in Advertising, and I am currently pursuing my Master of Science in Digital Marketing at Rutgers University. With a strong foundation in brand strategy, communications, and digital media, I’m eager to bring creativity and analytical thinking to roles in digital marketing and communications. I’m passionate about crafting impactful campaigns and advertisements that connect with audiences and drive results.

Connect with Me!

My Mission

As a determined and creative professional, I am eager to use my skills in social media and advertising to craft engaging and meaningful content, build strong brand connections, and strategize impactful digital campaigns. With a keen eye for trends and a commitment to continuous learning and personal growth, I strive to develop innovative marketing strategies that resonate with audiences and enhance brand storytelling. My goal is to grow within the industry and to help brands and companies effectively communicate their messages to their audiences in a meaningful and impactful way.

Projects

  • Dog Daycare App Prototype

    Make It

  • Eco Beauty Skincare Capstone Project

    In Spring 2024, I completed my Advertising Capstone, partnering with Grace Mongeau, to create and promote a fictional brand called Eco Beauty Skincare. We developed a fully vegan, cruelty-free skincare line and built a comprehensive advertising campaign, including a social media strategy, mock content, media schedule, all with a hypothetical $10M budget. Our project was presented to our peers and submitted to the MADSTARS creative marketing competition.

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  • Quinnipiac University Student Project Page Creation

    During my senior year at Quinnipiac University, I worked as a Digital Content Assistant, formatting pages on the university’s website. I along with my coworker, Lia Mercure, created over 75 pages dedicated to student projects and capstones that can be viewed on the Student Projects page on Quinnipiac University’s Website.

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  • MBA Market Research and Recommendation

    In March 2025, my coworker Lia Mercure and I researched how other univerisitues market their MBA programs online to prospective students in order to assist Quinnipiac in updating its messaging. With recent changes to it’s MBA- now STEM-designated and offering a flexible schedule-we reccomended adding clear explanations on the website about the STEM designation, diploma wording, and new flexible options. Our suggestions were implemented and are now live on the program’s webpage on Quinnipiac University’s website.

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