Hey, I’m Sara!
I’m a recent graduate of Quinnipiac University with a degree in Advertising, and I am currently pursuing my Master of Science in Digital Marketing at Rutgers University. With a strong foundation in brand strategy, communications, and digital media, I’m eager to bring creativity and analytical thinking to roles in digital marketing and communications. I’m passionate about crafting impactful campaigns and advertisements that connect with audiences and drive results.
My Mission
As a determined and creative professional, I am eager to use my skills in social media and advertising to craft engaging and meaningful content, build strong brand connections, and strategize impactful digital campaigns. With a keen eye for trends and a commitment to continuous learning and personal growth, I strive to develop innovative marketing strategies that resonate with audiences and enhance brand storytelling. My goal is to grow within the industry and to help brands and companies effectively communicate their messages to their audiences in a meaningful and impactful way.
Recent Projects
Eco Beauty Skincare Capstone Project
In Spring 2024, I completed my Advertising Capstone, where I partnered with Grace Mongeau to create and promote a fictional brand, Eco Beauty Skincare. We developed a fully vegan, cruelty-free skincare line and built a comprehensive advertising campaign, including a social media strategy, mock content, media schedule, and a $10M hypothetical budget. Our project was presented to peers and submitted to the MADSTARS creative marketing competition.
Quinnipiac University Student Project Page Creation
During my senior year at Quinnipiac University, I worked as a Digital Content Assistant, formatting pages on the university’s website. I created over 75 pages of student projects that can be viewed on the Student Projects page on Quinnipiac University’s website.
MBA Marketing Research and Recommendation
In March 2025, my coworker Lia and I researched how other universities market their MBA programs online to help Quinnipiac update its messaging. With recent changes to its MBA—now STEM-designated and offering a flexible schedule—we recommended adding clear explanations on the website about the STEM designation, diploma wording, and new flexible options. Our suggestions were implemented and are now live on the program’s webpage.
